Ok, so I'm not really a huge fan of SNSD, in fact their new track Gee is probably only the 2nd song of theirs I actually enjoy. Despite this, UFA management could learn a lot from how their latest release has been handled.
While I'm relatively happy with Naichau Kamo, Gee has that mainstream, new sound, that Morning Musume needs to constantly be sticking with. I'm not suggesting MM sing something like Gee - I personally don't think it would suit them at all - but just something a little less idol-fied than they've been doing. Still, I'm not worrying too much on this, since the latest tracks have been great, even if slightly idolish, but (bless Tsunku's soul) it would be nice to get some different song writers in to provide something more updated or at least a different approach. Tsunku seems to be trapped in this mesh of what he thinks is cool and hip and it obviously is not appealing to teens/early 20s who are the main buying public. That being said, Tsunku seems to be the only one involved in H!P who actually cares anymore.
Promotion wise, this single has been great. Commercial teasers, little tastes of what to expect, promo shots etc - it makes the unveiling of the single and the PV an event that everyone looks forward to. Naichau Kamo just happened to be played on Reina's radio show with no previous announcement and nothing else supporting it. We have the song, great, what else? UFA sucks at promotion.
Most importantly is the PV, something I think UFA fails at MAJORLY time and time again. Just look at the video for Gee (and keep in mind SNSD has 9 members, just like Morning Musume).
The PV doesn't seem to have an extravagant budget but most importantly, it doesn't look cheap. Every recent H!P PV has looked cheap as chips and I'm so sick of it. UFA isn't exactly in debt, the H!P groups sell a decent amount and concert sales are great. On top of that, they're not really spending big on promotion, PV directors or song writers - it seems they're content on taking our money whilst spending as little as possible.
So what makes SNSD's PV so great?
~ It has a cute little storyline (UFA never does storylines of any sort)
~ Each girl gets a decent amount of screentime (UFA always has some girls getting little to no screentime - see Junjun, Kanna, Captain etc)
~ Everyone is in a number of cool, unique outfits (UFA has a habit of sticking the girls in COSTUMES, not outfits, and they're usually carbon copies of each other. They sometimes get it right - C-ute has had some good outfits like in TJ, NnI etc)
~ The dance is great and creative (Some H!P PVs have cool dances but on a whole they're pretty ordinary. Just seeing something like this can show you how uncreative waving your hands around and pointing up is)
~ The girls are having fun (Something I question when it comes to H!P. Reina for instance seems pretty unhappy with some of the crap she has to put up with and has been vocal about it - If the girls want to be in dramas then bloody hell let them audition. Urgh! - I'm sure she isn't the only one.)
I swear I'm gonna go berserk if the Naichau Kamo PV sucks and unfortunately it probably will.
I'm increasingly becoming more annoyed at how cheap and crap UFA is. So much so that I don't even want to be a H!P fan anymore. Of course, that won't happen since I absolutely adore a lot of the girls and you know, I'm in it for them. They always give 110% and it isn't their fault that UFA doesn't seem to care.
Anyway lol. This turned into a major rant and it wasn't meant to be. I was just gonna show everyone the awesome SNSD MV ^^; lol. Check it out and let me know what you think!
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